What's KPI and how to measure it for success?
Custom Designed Templates
Good first impressions lead to more sales, so the design, layout and messaging of your email templates should be exactly what your customers or prospects expect. Custom designed email templates capture the essence of your brand and increases deliverability. Betapro builds compliant email templates that are compatible across all email clients and browsers.
Database Management
A well organized and managed email database helps your business react to opportunities on-the-fly. Managing your database on a daily basis helps you easily set up triggered messages, abandon carts, re- engagement campaigns, and eliminating disengaged addresses to save you lots of time and money per send down the road. Let’s start improving your database today!
Analytical Services
It takes close monitoring of back-end statistics like email deliveries, opens, unsubscribes, shares and forwards, unique click-throughs, conversions-to-purchase, and more, to manage a successful email campaign. Betapro will help you break down all of your collected data into comprehensive marketing opportunities so you can make profitable on-the-fly campaign decisions.
Email & Mobile Capture
Convincing qualified prospects and customers to sign up to receive email from your company is vital to successful email marketing profitability. It’s also just as important to plan ahead for a mobile capture and deployment strategy. Betapro can build your email capture forms and preference centers to industry best practices so your in compliance with CAN-SPAM and FTC regulations. It’s all about building customer engagement while managing their needs as they change.
Email Service Providers (ESP)
Whether you’re looking for a new email deployment system or would like to take advantage of untouched capabilities within your existing system, Betapro can help you make a profitable transition. Your email campaigns are only as effective as your delivery system, and you don’t want to pay for capabilities you’re not using or could be using! We have several highly recommended providers or we can work with yours too!
Email Campaign Strategies
Betapro offers a complete suite of creative and marketing email strategies and development with tracking and stats for accountability. We integrate SEO, social media, website, landing pages, video, and many other online technologies into a custom strategy for maximum campaign effectiveness. And our marketing solutions cover a gamut of industries and audiences from BtoB and BtoC to nonprofits and internal company communications.